Whatever you do today, do it comfortably.
Leisurewear for adventures, work and most importantly play.
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Leisurewear for adventures, work and most importantly play.
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Based out of Johannesburg South Africa, our clothes are manufactured locally with love and a little sweat. Our mission is to bring comfort without conceding on style to your day, night – hell anytime! – wear!
Using only the softest stretch materials and quality linen fabrics, we make joggers, oversized T’s, slouzers and blouses and for the people who want to do life in comfort.
Being completely comfortable doing absolutely nothing.
“I’m going to Shmoogel at home this entire Sunday. Don’t call me.”
Describing something that is completely relaxing.
“After getting home from work, I put on my Shmoogel clothes and chill.”
Your life is hectic.
We know that your day-to-day is a perpetual juggling act. You want to do things right, conquer the things you do and do them well all the while trying to find time for yourself among the demands of work, studies and family.
As if that isn’t enough, it’s constantly being confirmed right back at you that it is indeed not enough! Do more yoga, eat more protein, eat less carbs, be mindful, listen to this 2-hour podcast on how you should be meditating, work smarter, work harder. It’s a list of tasks designed to make you feel like what you’re doing is never enough.
We say “do you”. You might not be able to escape the never-ending chores of life but if you’re going to do them, gosh darn it be comfortable!